AI Visibility
Your brand's presence in AI-generated answers
The AI Visibility tab shows how your domain appears in AI-generated answers across large language models. As AI search grows, understanding your brand's presence in AI responses is increasingly important for your digital strategy.
Accessing AI Visibility
- Click Analytics in the sidebar navigation.
- Select the AI Visibility tab.
Overview Metrics
The top section shows aggregate AI visibility stats:
| Metric | Description |
|---|---|
| Total Mentions | How many times your domain is cited in AI-generated answers |
| Total AI Search Volume | Combined search volume of queries where your domain appears in AI answers |
| Total Impressions | Estimated exposure from AI-generated answers mentioning your brand |
Top Source Domains
Shows which external domains are most frequently cited alongside your brand in AI responses. This reveals which sites AI models associate with yours.
Brand Entities
Lists the brand entities (your brand name and variations) that AI models detect and reference. This helps you understand how AI perceives your brand identity.
Individual Mentions
Each mention card provides detailed context about a specific AI citation:
| Field | Description |
|---|---|
| Question | The user query that triggered the AI response |
| AI Answer | The generated answer that includes your domain |
| Sources Cited | Other sources referenced in the same answer |
| AI Search Volume | Search volume for this specific query |
| Brand Entities | Brand names detected in the response |
| Fan-Out Queries | Related follow-up queries users might ask |
Click on any mention to expand and see the full details. Collapse to return to the overview.
Refreshing Data
Click the Refresh button to pull the latest AI visibility data.
Why AI Visibility Matters
AI Overviews in Search
Google and other search engines increasingly show AI-generated answers at the top of search results. If your brand is cited in these answers, you gain visibility even without a traditional ranking position.
Brand Authority
Being referenced by AI models indicates that your domain is considered a credible source of information. This is a form of digital authority that complements traditional SEO metrics.
Content Strategy Insights
AI visibility data can reveal:
- Which topics your brand is associated with in AI models
- Gaps where competitors are mentioned but you're not
- Opportunities to create content that strengthens your AI presence
Understanding Fan-Out Queries
Fan-out queries are related questions that users might ask after seeing an AI answer. These represent content opportunities — if users are asking follow-up questions related to your brand, creating content that answers them can strengthen both your AI visibility and organic search presence.
AI Overview Risk in Content Library
In the Content Library, the Intelligence column shows an AI Overview Risk warning icon for keywords where 60%+ of search results include AI-generated overviews. This helps you understand which keywords may have reduced click-through rates due to AI answers satisfying user intent directly.
Next Steps
- Search Performance — View traditional search rankings
- Domain Analytics — Check your backlink profile
- Content Library — See AI Overview risk per article