Manual Content Creation

Beyond the automated strategy pipeline, Wyrote lets you create individual articles on demand. This is useful for covering topics outside your strategy, responding to trends, or writing about specific keywords you've identified.

Overview

Manual content creation is a 3-step wizard that lets you:

1. Enter a keyword and analyze it
2. Review SERP data and choose from AI-suggested topics (or enter your own)
3. Create the article and trigger generation

Step 1: Keyword Input

1. Navigate to Content Library and click the Create Content button.
2. Enter your target keyword in the input field.
3. Select which offering this content belongs to.
4. Click Analyze.

Wyrote will fetch real-time SERP data for your keyword.

Step 2: SERP Research & AI Suggestions

After analysis, you'll see two sections:

SERP Research Data

Live search engine data for your keyword:

• Top 10 competitors — The pages currently ranking, with their positions
• People Also Ask (PAA) — Questions people ask related to your keyword
• Related Searches — Additional search queries related to your keyword

This data helps you understand the competitive landscape before creating content.

AI-Generated Suggestions

Wyrote provides 3 AI-generated content ideas, each with:

• Title — A suggested article title
• Meta Description — A suggested meta description
• Angle — The unique perspective or approach for the article
• Content Type — Whether it's a pillar article, support article, comparison, guide, etc.
• Estimated Word Count — Projected article length
• Secondary Keywords — Additional keywords to target

Select one of the suggestions to use it as the basis for your article.

Manual Entry Alternative

If none of the AI suggestions fit, switch to Manual Entry mode:

• Enter your own title
• Write a custom meta description
• Choose the content type
• Set the target word count

Step 3: Create and Generate

After selecting or entering your article details:

1. Click Create to save the content idea.
2. You'll be redirected to the article's content view.
3. Click Generate to start the full content generation pipeline.

The article will go through the same 8-stage pipeline as strategy-generated content.

When to Use Manual Creation

• Trending topics — Cover something timely that your strategy didn't anticipate
• Specific keyword opportunities — You've discovered a keyword with great potential
• Client requests — A specific article was requested outside the normal schedule
• Gap filling — Cover a topic your strategy missed
• Testing — Experiment with different keywords or content angles

Manual vs. Strategy Content

Both types go through the identical content generation pipeline and receive the same level of quality.

Source Badges

In the Content Library, manually created articles are distinguished from strategy content:

• Strategy — Generated by the strategy pipeline
• Manual — Created through manual content creation
• C2C — Created via Content-to-Content (see Content to Content)
• Programmatic — Created via Programmatic SEO (see Programmatic SEO)

Next Steps

• How Content Generation Works — Understand the full pipeline
• Content View — Review your generated article
• Content Editor — Edit the article before publishing
• Content Library — Manage all your content