Offerings Management

Offerings are the foundation of your content strategy in Wyrote. Each offering represents a product or service your business provides. Wyrote creates a separate content strategy for each offering, complete with its own keywords, topic clusters, and article plan.

Accessing Offerings

Click Offerings in the sidebar navigation to see all your offerings.

Offerings List

The main page shows all your offerings as sortable cards. Each card displays:

Reordering Offerings

Wyrote cycles through your offerings on a monthly basis. You can change the rotation order:

1. Drag and drop offering cards to reorder them.
2. The first offering in the list will be the focus for the current month.
3. Subsequent offerings will be scheduled for following months.

Tip: Prioritize offerings with the highest business impact first. You can always reorder later.

Generating a Strategy

For offerings that don't have a strategy yet:

1. Click the Generate Strategy button on the offering card.
2. The 5-phase strategy pipeline will run (same as during onboarding).
3. Progress is shown live: Keyword Discovery → Market Analysis → SERP Analysis → Topic Clustering → Content Planning.
4. Once complete, the offering will have keywords, clusters, and a content plan.

Editing an Offering

Click the edit icon on any offering card to modify:

• Title — The offering name
• Short Description — A brief summary
• Offering URL — Link to the offering on your website

Changes are saved inline.

Approving / Unapproving Offerings

Each offering can be toggled between approved and unapproved:

• Approved — Content for this offering will be included in the daily queue
• Unapproved — Content is paused; articles won't appear in the daily queue

Adding a New Offering

1. Click the Add Offering button.
2. In the dialog, enter the title and description.
3. Click Create.
4. The new offering appears in your list without a strategy.
5. Click Generate Strategy to create a content plan for it.

Deleting an Offering

1. Click the delete icon on the offering card.
2. Confirm the deletion in the dialog.

Warning: Deleting an offering removes all associated keywords, clusters, and content plans. Generated articles remain in your Content Library.

Offering Detail Page

Click on any offering card to open its detail page, which has 4 tabs:

Contents Tab

• Lists all articles for this offering
• Filter by: All, Ideas, Ready, Published
• Table columns: Title, Topic Cluster, Status, Scheduled Date
• Paginated (20 items per page with "Load More")

Keywords Tab

• All keywords discovered for this offering with full metrics
• Columns: Keyword, Status (Used/Unused), Intent, Category, Volume, KD, CPC
• Color-coded difficulty badges:
  • Green: KD ≤ 30 (Easy)
  • Yellow: KD ≤ 60 (Medium)
  • Red: KD > 60 (Hard)
• Paginated with "Load More"

Topics Tab

• All keyword clusters for this offering
• Each cluster shows: name, keyword count, content count
• Keyword tag cloud showing up to 10 terms per cluster ("+N more" for larger clusters)

Settings Tab

Configure offering-specific settings. Click Edit to modify, then Save Changes when done.

Title and Description

Edit the offering name and short description. These are used by the AI to understand the context of this offering when generating content.

Offering Page URL

The URL of this offering's page on your website (e.g., /services/seo-audit or https://example.com/services/seo-audit).

This URL is used in two ways:

• CTA sections — When the "Use CTA" toggle is enabled in Style Settings, the AI includes a call-to-action section in articles that links to this URL
• Internal linking — Articles for this offering may link back to this page for context

Tip: Make sure the offering URL points to an actual page on your site. If the page doesn't exist yet, add it to your sitemap after creating it.

Target Articles (Topic Authority)

The number of articles needed to establish topic authority for this offering. Default is 150.

This value drives the Topic Authority progress bar shown on the offerings list page. As you publish more articles for an offering, the progress bar fills toward this target.

Adjust this number based on your niche:

• Narrow niche (e.g., "invoice factoring") — 50–80 articles may be sufficient
• Broad topic (e.g., "digital marketing") — 150–300+ articles for full authority

Content Rules

Free-text rules that the AI applies specifically when writing and editing content for this offering. These rules are injected into every article under this offering.

Example content rules:

• "Always mention our integration capabilities"
• "Include pricing comparison with competitors"
• "Focus on enterprise use cases"
• "Never mention competitor X by name"

Tip: Content rules are combined with workspace-level rules from General Settings. Offering rules take priority when there's a conflict.

Business Strategy

Revenue and pricing context helps the AI tailor content to your business model:

• Pricing model — Per project / subscription / per unit / hourly
• Buyer type — B2B / B2C
• Average deal value and currency
• Revenue target per month
• Target clients per month
• Sales cycle length

Next Steps

• How Content Generation Works — Understand the strategy pipeline
• Topics and Clusters — Learn about the pillar-cluster model
• Keywords — Explore your keyword library
• General Settings — Set workspace-level content rules