Search Performance
Google Search Console data: impressions, clicks, CTR, and positions
The Search Performance tab in Analytics connects to your Google Search Console (GSC) to show how your content performs in Google search results. Track impressions, clicks, CTR, and ranking positions — and see how Wyrote-generated content specifically contributes.
Prerequisites
Before you can use Search Performance, you need to:
- Connect your Google Search Console account in Integrations.
- Select the GSC property that matches your domain.
Accessing Search Performance
- Click Analytics in the sidebar navigation.
- Select the Search Performance tab.
Site Overview
The top section shows aggregate metrics for your entire site:
| Metric | Description |
|---|---|
| Total Impressions | How many times your pages appeared in search results |
| Total Clicks | How many times users clicked through to your site |
| Average CTR | Click-through rate — clicks divided by impressions |
| Average Position | Your average ranking position across all queries |
Top Queries
A table showing the search queries driving the most traffic:
| Column | Description |
|---|---|
| Query | The search term users typed |
| Impressions | Times your site appeared for this query |
| Clicks | Times users clicked through |
| CTR | Click-through rate for this query |
| Position | Average ranking position |
This helps you understand which keywords are actually driving traffic vs. the keywords you're targeting.
Top Pages
A table showing your best-performing pages:
| Column | Description |
|---|---|
| Page URL | The URL of the page |
| Impressions | Times this page appeared in results |
| Clicks | Times users clicked on this page |
| CTR | Click-through rate |
| Position | Average ranking position |
Your Content
This section is unique to Wyrote — it matches Google Search Console data with your Wyrote-generated articles:
- Articles are matched by their URL slug.
- For each matched article, you can see real search performance data.
- This lets you measure the direct impact of your content strategy.
Tip: This is one of the most valuable analytics views in Wyrote. It shows you exactly which generated articles are driving organic traffic.
Refreshing Data
Click the Refresh button to pull the latest data from Google Search Console. GSC data typically has a 2–3 day delay from Google's side.
Interpreting Your Data
Low Impressions, No Clicks
Your content is new and hasn't been indexed or ranked yet. Give it a few weeks.
High Impressions, Low Clicks
Your content is ranking but the title/meta description isn't compelling enough. Consider editing the meta description in the Content Editor.
Good Clicks, Poor Position
You're getting traffic despite not being in the top positions — this means there's significant upside if you can improve your ranking. Continue building out the topic cluster.
Strong Performance
Everything is working. Keep publishing in this cluster to strengthen your position.
Next Steps
- Integrations — Connect Google Search Console
- Domain Analytics — View your domain's backlink profile
- AI Visibility — Check your brand's presence in AI-generated answers