Domain Analytics
Backlink profile, domain rank, and spam score
The Domain Analytics tab provides a comprehensive view of your website's backlink profile and domain authority. Data is sourced from DataForSEO and helps you understand your site's SEO health beyond content.
Accessing Domain Analytics
- Click Analytics in the sidebar navigation.
- Select the Domain Analytics tab.
Overview Metrics
The top section shows your key domain metrics:
| Metric | Description |
|---|---|
| Domain Rank | Your global domain authority ranking |
| Backlink Count | Total number of backlinks pointing to your site |
| Referring Domains | Number of unique domains linking to you |
| Referring Main Domains | Number of unique root domains (excluding subdomains) |
| Broken Backlinks | Links pointing to pages that return errors |
| Broken Pages | Your pages that return 404 or other error codes |
Spam Score
A color-coded indicator showing the likelihood that your backlink profile appears spammy to search engines:
| Color | Risk Level |
|---|---|
| Green | Low spam risk — healthy backlink profile |
| Yellow | Moderate risk — some questionable links |
| Red | High risk — potential spam issues |
A high spam score may indicate low-quality or unnatural backlinks that could negatively impact your rankings.
Detailed Breakdowns
Top-Level Domain Distribution
Shows where your backlinks come from by domain extension:
.com,.org,.net,.edu,.gov, etc.- A diverse TLD distribution is generally a positive signal.
Link Type Breakdown
Categorizes your backlinks by type:
- Anchor — Text links with anchor text
- Image — Links from images
- Redirect — Links through redirects
- Form — Links from form submissions
- And other types
Platform Type Breakdown
Shows the types of platforms linking to you:
- Blogs
- News sites
- Forums
- Social media
- And other platform categories
Server Information
Technical details about your domain:
| Field | Description |
|---|---|
| Server Type | Your web server software |
| CMS | Your content management system (if detectable) |
| IP Address | Your server's IP |
| Country | Server location |
Refreshing Data
Click the Refresh button to pull the latest domain analytics data from DataForSEO.
Using Domain Analytics
Monitor Backlink Growth
Track your backlink count over time to see if your content strategy is attracting links.
Fix Broken Links
Check the broken backlinks and broken pages counts regularly. Fix or redirect broken pages to preserve link equity.
Identify Link Opportunities
Review the platform types and TLD distribution to understand where your links come from. This can inform your outreach and content distribution strategy.
Next Steps
- Search Performance — View your Google search rankings
- AI Visibility — Check your presence in AI-generated answers
- Links and Sitemap — Manage internal linking